It surprised me to learn that 1/5 of Americans are disabled. 54 million people. Another 23 million parents have disabled kids. It makes a big difference where they spend their money: what kids of restaurants they visit, toys they buy, clothes they purchase. Yet some disabled consumers believe corporate America has largely overlooked them.
How difficult that must be! We interviewed a marathon athelete who's physically disabled. She flies from town to town competing, but at the airport used to have trouble finding a rental car that offers special adaptive equipment. Once she found a company that makes it easy for her to book that special request online, she became a loyal customer.
Isn't that how it is with all of us? I know once I find a product, store or service that offers EXACTLY what I need, they've won a loyal customer. Even if it's a longer drive. Even if I have to pay a bit more. There's something to be said for getting what you pay for!
News Mom T
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